GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >> Entertainment

    Share

10, June 2021:   Ogilvy PR has appointed Matt Buchanan as its new Global Head of Consumer PR.  In this new role for the agency, Buchanan will report to Ogilvy PR's Global CEO Julianna Richter and will lead consumer brand communications globally – evolving the go-to-market strategy, driving innovation, enhancing capability and overseeing multi-market consumer brand business.

A 25-year brand communications veteran, Buchanan has run Ogilvy's PR business in the UK since early 2019. He has more than two decades experience leading agencies specialising in consumer brand communication, spanning the UK, Europe, Asia and Australia. 


Prior to Ogilvy, Buchanan was the Managing Director of Havas' award-winning agency One Green Bean, launching the agency into the London market in 2015 having run the Australian operation for four years prior.  


“Consumer PR has been core to Ogilvy's success, and it's key to our future as brands seek to engage consumers through more innovative and creative solutions that are earned, social and data-driven,” said Julianna Richter, Global CEO, Ogilvy PR. “Having successfully grown Ogilvy's PR business in the UK by developing sophisticated, integrated communications programs, Matt is a natural choice to help us evolve our consumer brand offer globally. Matt is a modern, visionary global leader, a growth driver, and a talent magnet who will innovate and elevate the work we do for our clients.” 


Buchanan's global consumer experience is vast, ranging from CPG and Retail to Food & Beverage, Spirits, Technology, Digital Commerce and Health & Wellness. He has worked with leading international brands including Walgreens Boots Alliance, HSBC, Bacardi, Unilever and Coca-Cola.  In addition to his agency and client leadership roles, Matt is a board member of the PRCA, a regular PR industry awards judge including PR Week and the Cannes Lions, and appears in the 2021 PR Week Power Book.


 “As Ogilvy PR continues to transform under Julianna's leadership, it's the perfect time for me to take on a new challenge and help create the most innovative work, strongest client relationships and best-in-class creative communications across the globe,” said Matt Buchanan, Global Head of Consumer PR. “I'm so energised by the opportunity to drive our PR business forward globally and look forward to partnering with our teams to deliver great work that has true impact.”
In addition to his global role which takes effect from 1 July, Buchanan will move into an Executive Director role with the Ogilvy PR business in the UK, where he will continue to counsel clients and ensure a smooth transition with a new leader who will be announced in due course.


Posted by : GoDubai Editorial Team
Viewed 9200 times
Posted on : Thursday, June 10, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Abu Dhabi World Professional Jiu-jitsu Championship (Adwpjjc) Returns in November for 13th Edition
Next Story : Pogačar Returns at Tour of Slovenia
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Standard Chartered Global Focus Q3 2021: Navigating a Vulnerable Recovery
Aesop's Parsley Seed Essentials - Your New Skincare Routine Favourites
Herman Miller and Knoll Announce New Name: MillerKnoll
Sunsets to Remember @ OSH with 50% off!
British-Born MG Motor Gains in Popularity during the first half of 2021 in the M...
You Know About the Diamond 4cs, but There Is Another ‘c' You Should Know About —...
Samsung Announces Exclusive Odyssey G9 Curved offer for UAE Consumers through th...
FW 21 WEEKEND / MAX MARA
Al Fardan Exchange Joins Forces With Empay's Contactless Ecosystem in Landmark D...
MAX&Co. FW21
Sony Middle East & Africa Introduces the New Interchangeable-Lens Camera Alpha Z...
Dubai-Based King Group Hospitality Expands Portfolio that will Boost UAE's Dh55 ...
SEHA Introduces Specialized Saturday Clinics Across the Network
Time with Michael Phelps
Zoho to make Zoho Invoice Free of Charge to Empower SMEs to Rebuild and Grow
ADU Welcomes more than 50 High School Students to the “ESTEDAD” Enrichment Bootcamps
Back to the Office with CATRICE
Jaguar Racing ‘Clones' Takeover Iconic London Underground Ahead of Heineken Lond...
ABB to Present Sustainable Solutions at Dubai EXPO 2020
Thought Series – The “True Knowing” and “Genuinely Being” Syndrome
11th Edition of SIAL Middle East and Abu Dhabi International Date Palm Exhibitio...
Live from BMW Welt: The Esports Industry Assembles Virtually at BMW Esports Boos...
5th Al Dhaid Date Festival begins at Expo Al Dhaid
Empower Awards Construction Contract Worth AED 133 Million for its 32,000 RT Dis...
Dubai's Best Activities for Summer 2021
Breathe Easy with the New Ranges from Crate & Kids
Emirates Integrated Telecommunications Company Reports Q2 2021 results
My Take On FTH's Vegan Meat Range From Future Farms
4 Memorable Holiday Ideas For Eid-Al-Adha
McLaren Racing Launches Multi-Year Partnership with Stanley Black & Decker
Sharjah Chamber, South Korea Explore Fostering Economic Ties
Galaxy Ecosystem Excellence Emphasized through the Galaxy Tab S7 FE's Brilliance
Early Detection is Key to Treatment of Hepatitis: says MoHAP on World Hepatitis Day
Hyundai Motor Group Honorary Chairman Mong-Koo Chung Inducted Into Automotive Ha...
Push Start! - OMEGA
EAD and Wetlands International Launch a New Online Portal for the World's Waterb...
Dubai Summer Story Contest Challenges Creatives to Produce Ultimate DSS Video an...
Updates for BMW R 18 and R 18 Classic
Union Coop Holds 4 Virtual Training Courses for 350 Employees
Airbus Reports Half-Year (H1) 2021 Results
Middle Eastern Medical Students at St. George's University Secure US Residencies
Dubai Islamic Bank First Half 2021 Group Financial Results
Commvault Announces Fiscal 2022 First Quarter Financial Results
Foreign Exchange Brokers and How to Take Advantage of them
The Next Era of Smartphone Innovation is About to Unfold
Canadian Specialist Hospital, KEF Healthcare sign MoU to Open Centre for Cardiac...
NBQ Announces First Winner of the AED 25,000 Summer Travel Promotion
Under the Directives of His Highness Sheikh Saud bin Saqr Al Qasimi, Ras Al Khai...
Defender Goes Rallying: Bowler Transforms Reborn Icon for 2022 Challenge Series
Top 5 things to do this Month at THAT Concept Store