GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share

The survey also revealed that only 24% of the businesses are fully acquainted with privacy laws.

 
Dubai - September 23, 2021: According to a recently-released survey, 99% of businesses in the United Arab Emirates use third-party trackers and ad-platforms. However, only 68% of respondents have well-defined and documented policies for customer data privacy and a mere 8% strictly apply them, revealed the survey, which was conducted by Centurion Consulting on behalf of Zoho Corp., a global technology company.
 
'This rampant use of third-party trackers in the business space has severe ethical and privacy implications because of the enormous amounts of customer data being gathered through them,' said Hyther Nizam, President-MEA, Zoho Corp. 'Most businesses use the same set of third-party trackers, which means the large corporates behind these trackers can combine data collected across different websites and build comprehensive individual profiles for hyper-targeted advertising. We call this practice adjunct surveillance. When the businesses that employ third-party trackers do not adhere to a strict privacy policy for customer data protection, they put their customers' data at risk. Most internet users are not aware of how much data these trackers are gathering, and what is happening with their data.'
 
As per the survey, conducted with 255 companies spread across the UAE, while 38% of the respondents are not completely comfortable with the way their customer data is being used by third-party vendors, most businesses say they cannot stop using them because the ad campaigns are too important for lead and revenue generation (52%), the insights are critical to their ability to understand customers (28%), and using these platforms is the most cost-effective way to do business (16%).
 
'There were 9.84 million internet users in the UAE as of January 2021. With 99% Internet penetration, it's clear that digital is the way forward here. The survey shows that most companies targeting the region's massive online consumer base are not prioritising user privacy because the use of third-party trackers and ad platforms helps their sales,' said Hyther Nizam. 'However, consumers are growing more privacy conscious by the day, and more countries are implementing stringent laws to protect consumer's data and privacy. In the long-run, these businesses will need to rethink their reliance on third-party platforms in order to stay relevant, and gain the trust of their users.'
 
Usage of third party trackers

As per the survey, the main reasons given by businesses for the use of third-party trackers are: tracking the effectiveness of an ad-campaign (79%), sharing content on social media (70%) and gathering analytics on website visitors (65%). The businesses utilise the metrics to determine Customer Life Time Value. In fact, 73% of businesses say that third-party trackers and ad platforms are helpful in meeting their sales objectives, while a further 22% say it is the primary factor in achieving their sales goals. 
 
Another key finding from the survey is that companies assume data collection tools—most respondents use multiple vendors—would inherently abide by strict legal laws and standards and therefore customer data is safe. The survey showed that the bigger the name of the tracking company, the higher the respondents' confidence that the information would not be misused. This is despite several large vendors being recently fined for violating privacy laws in other nations.  
 
Zoho had removed third-party trackers from its website in 2020, and has never sold customer data to anyone or shown ads, even in their free products. Zoho also owns its data centres and the entire technology stack of its solutions. It can, therefore, assure its users of the highest standards of privacy and security.
 
Awareness about laws
The survey revealed that just 24% of the respondents are fully acquainted with regional data protection laws. Interestingly, these are companies with over 100 employees. Respondents who typically had their business online or were engaged in e-commerce activities that involved payment gateway integration, are well aware of the data privacy policies because integration approval could not be gained without a well-documented privacy policy in line with these local regulations.
 
The UAE is expecting to have an overarching federal law in place for regulating data privacy and protection very soon. However, free zones like the DIFC and AGDM have their own data protection regulations while the Federal Decree-Law No.(5) of 2012 includes strict mandates to combat cybercrime.  
 
Privacy trend in MENA
The study surveyed 1000 respondents across the United Arab Emirates, Kingdom of Saudi Arabia, Bahrain and Egypt to gather insight into businesses' consumer data protection practices, awareness and adherence to local laws, and the degree of awareness on data collection and usage practices by third-party vendors. 
 
As many as 96% of respondents say they are not clearly disclosing their use of third-party trackers on their websites to collect visitors' data. Furthermore, 98% of the respondents, mostly MSMEs outsourced their website and management and marketing functions, and were confident that the regulatory compliances would be followed by the service providers.
 



Posted by : GoDubai Editorial Team
Viewed 3899 times
Posted on : Thursday, September 23, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Arabic Casinos - Where Are They & Are They Legal?
Next Story : Serta brings Luxurious Comfort to DHF 2021
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Al Ansari Exchange sees surge in non-resident transactions in first 10 days of E...
Big Crown ProPilot Big Date Bronze- Flair Time
Pandora Introduces New Limited-Edition Charm in Support of Unicef
TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman...
LG Releases Preliminary Earnings For Third-Quarter 2021
Wash Day Essentials: The Only Collection You'll Need for Perfect Curls
New Program for Saudi Arabia Healthcare Professionals Targets Healthcare Managem...
TCS Saudi Arabia Wins World Leadership Congress Award
OMEGA Reveals the Secret of James Bond's Watch
Ixora Organic Beauty Continues Its Fight for Health With Its Latest Breast Cance...
Malabar Gold & Diamonds Signs Up Superstar Karthi as Brand Ambassador in Tamil Nadu
Oblique Creations Showcases the A/W 21 Collection in Dubai
Jaguar Land Rover Trials World-first Digital Supply Chain for Leather Using Bloc...
Germany Lifts Travel Restrictions for GCC Travellers
KENZO Sport Collection
Leading Cloud Managed Service Provider G7 CR Technologies to Launch STAB Program...
Ministry of Health to Showcase State-of-the-Art Digital Health Services at GITEX...
Expo 2020 Opens a New Era for Dubai's Tourism Industry
Etihad Raises US$1.2 Billion in First Sustainability-Linked ESG Loan in Global A...
Hitachi Energy goes Live
Toric Hemispheres Retrograde Steel Blue The Distinguished Traveler
International Protein (UAE), Anda Burada (Turkey) & Shadana Yoga and SunBox from...
UAE to Form Women's World Tour Team Exciting Project Set to Launch for 2022
Story of Hope: UAE Resident Shares the Importance of Early Detection this Breast...
Award-Winning Director Joe Wright Partners with Samsung to Unveil a New Film Cap...
Rashed Clinches Third World F2 Crown With Victory in Portugal
QNET Supports Community Activity to Raise Funds for Indus Hospital in Pakistan
Pink October: Downtown Dubai Will Illuminate in Pink to Raise Awareness This Weekend
Tribal Thumka Is Back With a New Flair!
An Expo-nential QX80 Offer Brought to you by INFINITI of Arabian Automobiles
Dubai Municipality Celebrates World Food Day
du Set to Showcase Solutions that will Empower UAE Government Entities at GITEX ...
Mashreq NEO to become first Digital Bank in UAE to use Facial Recognition for Ba...
QS Arab Region Rankings 2022: Abu Dhabi University Ranks Among the Top 21% of Ed...
Food Waste takes the stage to mark World Food Day at EXPO 2020
Union Coop ‘Humanitarian Support Program': Employees Contribute AED 1,344,000 si...
Abu Dhabi University Signs a Memorandum of Understanding with ATOMENA Energy Sol...
UAE Government Leaders, African Ministers and MIT Expert Share Insights on Day 1...
Sharjah Set to Host Two Popular Events for Education and Employment
Dubai Culture and Letswork Collaborate to Provide Creative Spaces in Dubai
Samsung Announces New Artificial Intelligence Course to Empower Young People Acr...
Gift of Gold - Get Guaranteed Gold Coins with Malabar Gold & Diamonds
Nissan Marks the Launch of Expo 2020 Dubai with Exciting ‘Let's Move' Campaign
'Astronomer's Paradise' Chile Lines Up Space Week Programmes at Expo 2020 Dubai
Past and Present Students Sing the Praises of GEMS Modern Academy as it Celebrat...
Etihad Airways Travel Advice For Half-Term Break
Zoho Unveils New Cutting-edge Apps and Services in Zoho One, The Operating Syste...
Trentin takes Podium at Giro del Veneto Covi also among Top-5
Dubai Health Authority Honoured for Excellence in Implementing Business Process
Dubai Police Recover Coach Cosmin Olăroiu's Stolen Watch and Arrest Three S...