Cookie Consent by Privacy Policies Generator website Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generation One' Campaign : GoDubai.com

GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share
• Hyundai Motor launches global campaign, ‘Expecting Generation One,' to share its vision for achieving carbon neutrality, in line with its commitment made at 2021 IAA Mobility
• ‘Expecting Generation One' campaign film depicts mothers around the world who are counting on Hyundai Motor to play a key role in ensuring the sustainability of the planet  for future generations
• Hyundai Motor aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy 
 
Dubai, October 10, 2021 — Hyundai Motor Company launched a global campaign, ‘Expecting Generation One,' with the online premiere of a short film signalling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations. 
 
The campaign reinforces Hyundai Motor's recent declaration at the 2021 IAA Mobility Show in Germany that it aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy. Hyundai Motor plans to roll out more customer communications for ‘Expecting Generation One' throughout the remainder of the year.  
 
“With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations,” said Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company. “Our action is not just for us living in the present, but also for all future generations, including the ecosystems of our precious planet.”
 
In the campaign film, which debuted on the company's official YouTube channel (@HyundaiWorldwide) and other platforms, mothers and grandmothers from around the globe are seen and heard conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together. Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother's lullaby.  
 
The campaign serves to reinforce Hyundai Motor's pledge to cultivate a sustainable future through a multi-dimensional strategy focused on clean mobility, next-generation platforms and green energy, particularly hydrogen, which Hyundai Motor Group detailed at its recent Hydrogen Wave event.
 
As part of its push for clean mobility, Hyundai intends to expand its leadership in electrification in coming years and is aiming to secure 30 percent of its global vehicles sales with zero-emission vehicles (ZEVs). By 2040, the company expects that battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs) will account for 80 percent of its total fleet sales.
 
The company also aims to become a clean mobility provider through its long-term investments in green hydrogen based on renewable energy, Vehicle-to-Grid (V2G) and Second Life Battery Energy Storage Systems (SLBESS).
 
“As we advance our efforts in clean mobility and green energy, Hyundai Motor will continue to engage customers through campaigns such as ‘Expecting Generation One' so that they can be part of the journey and share our vision of Progress for Humanity,” Schemera said. 



Posted by : GoDubai Editorial Team
Viewed 4813 times
Posted on : Sunday, October 10, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Would-be Race Stars Set Big Challenge as Esport Breaks New Ground in Dubai
Next Story : Nissan of Arabian Automobiles brings back popular Automania Exchange Trade-In Campaign
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Pandora and World-Renowned Author, Nadia Owusu, Release a Collection of Festive ...
ASTRONEF is a New mechanical Masterpiece Presented by Ateliers Louis Moinet
Big Crown Pointer Date Calibre 403
Channelling Power of the Mind and Body is the Key to Success, say Mindvalley Exp...
The Flormar Beauty Products we are Crushing on this Festive Season
BMW Announce the X7 UAE 50th Year Edition to Mark the UAE's Golden Jubilee
essence cosmetics' (National Day) edit
Hail in the Festivities with India Gate
Catrice Cosmetics - Create your own look inspired by National Day!!!
Swiss Arabian Launches New Unisex Fragrance Line to Honor the Region's Heritage ...
LG Electronics Announces New CEO and Other Changes to Aggressively Tackle 2022 a...
Rome Region brings the Great Italian Cuisine to Expo Dubai
The Sky Is the Limit for the World Food Programme's Humanitarian Efforts
GEMS Education Schools Celebrate the UAE's Golden Jubilee as they look ahead to ...
Orthocure SportsMed Clinic- Opens its grand doors at The Mall in Jumeirah
DLD: 5,352 Sales Transactions worth AED 13.12 Billion in October 2021
Get a National Day Super Slam at Denny's for Only AED 50
UAE's Inspiring Growth Story and Sharjah's Cultural Vision Hailed on Concluding ...
House of Wisdom Showcases Immersive Learning Spaces for Creative makers at Shar...
Young Founders Hail Sharjah's Supportive Ecosystem at Sharjah Entrepreneurship F...
‘ICT Fund SEF Hackathon' Takes UAE Youth through an Exciting Entrepreneurial Ide...
Emirates Red Crescent and Abu Dhabi University Launch a Humanitarian Funding Cam...
In limelight of a new Guinness World Record PACE Education Group
Lulu Group, Apparel, Centrepoint, ENOC, Splash, Jashanmal, Majid Al Futtaim, Moh...
Malabar Gold & Diamonds Launches its first Artistry Concept Store in Somajiguda,...
Al Maya Group Congratulate UAE Leaders for 50 Years Celebrations
EWEC To Conduct Second Clean Energy Certificates Auction in December
PMI MENA calls for greater investment in technology to safeguard the region's future
Joyalukkas Announces Biggest Sale of Year for 5 Days!
aswaaq Retail Celebrates UAE's 50th National Day with a Dedicated Store Fully Op...
GMIS PRL 7 Titled: Mohammed Bin Rashid Initiative for Global Prosperity Announce...
Asha's at Wafi Celebrates 50 years of UAE in an authentic way!
Al Khoory Sky Garden Hotel Opens at the Heart of historic Dubai
Patchi Celebrates The Nation's Success Story on UAE Year of the Fiftieth
Lulu Launches Campaign to Promote Local Products
LG Launches New Ultragear Gaming Monitor in the Gulf Region
Hotpack Scoops four Honours at PRIME Awards 2021, MD chosen MEA Personality of t...
Hotpack to Implement Xtendsales Mobile Salesforce Automation in Saudi Arabia
#NoFilterDXB Revs Up as Hollywood's Hottest Wheels Dazzle the Harbour!
Union Coop Announces 50 Jobs for Emiratis to Mark UAE's Golden Jubilee Celebration
Cisco and Expo 2020 Dubai Call on UAE's University Students to Shape the Future ...
Zayed Higher Organisation, Bauerfeind ME sign JVC to Train People of Determinati...
Cherish & Enjoy a Long Celebration on the Occasion of 50th UAE National Day with...
UAE's Green Mobility Ambitions in View as #NOFILTERDXB Spotlights Auto Industry'...
The OMEGA Trésor is Enlivened With a New Malachite Dial
The National Program for Donation and Transplantation of Organs and Human Tissue...
The Swiss Pavilion at Expo 2020 Dubai hosts “No time to Waste” Exhibition
DHA's Social Fund Programme Receives Financial Contribution from Al Rostamani Group
International Chess Federation Chief Visits Dubai Sports Council, Keen to Enhanc...
Cartoon Network Middle East Study Reveals Increase in Cyberbullying During Pandemic