A Green Corner pilot at Carrefour Al Saqr will help guide customers towards the most efficient and sustainable household products
Initiative supports Abu Dhabi's Demand Side Management (DSM) and Energy Rationalization Strategy 2030 to reduce electricity and water consumption in the Emirate
Abu Dhabi, UAE– 10 May, 2022: Abu Dhabi Distribution Company, a subsidiary of the Abu Dhabi National Energy Company (TAQA), today signed a Memorandum of Understanding (MoU) with Carrefour, owned by Majid Al Futtaim in the UAE, to expand its Green Corner initiative to include a pilot at Carrefour Al Saqr, located on Airport Road in the heart of the capital.
A dedicated space in Carrefour Al Saqr will promote conscious shopping by guiding visitors towards the most sustainable options in terms of energy consumption, costs, and performance. Products will include refrigerators, washing machines and other home appliances.
The Memorandum of Understanding (MoU) was signed by H.E. Saeed Mohammed Al Suwaidi, Managing Director of Abu Dhabi Distribution Company and Christophe Orcet, Head of Commercial and Operations of Carrefour UAE for Majid Al Futtaim Retail, at the inaugural World Utilities Congress held this week in Abu Dhabi.
Commenting on the partnership, H.E. Saeed Mohammed Al Suwaidi, Managing Director of Abu Dhabi Distribution Company, said: “By collaborating with Carrefour to expand our Green Corner initiative, we will build upon the success of our existing Green Corner locations, helping more of our customers make informed decisions about their home water and electricity consumption. This partnership also signifies the important role that ADDC plays in supporting the Emirate of Abu Dhabi's demand side management efforts and the UAE's objective to achieve net zero emissions by 2050.”
Christophe Orcet, Head of Commercial and Operations of Carrefour UAE for Majid Al Futtaim Retail, said: “This exciting initiative will arm our customers in Abu Dhabi with the knowledge they need to shop more sustainably as Carrefour seeks new ways to innovate and educate, whilst forging a greener future. By choosing high-efficiency appliances over conventional models, consumers can save on utility bills, reduce their home's carbon footprint, and enhance their lifestyles. With the help of our surrounding community and our partners at Abu Dhabi Distribution Company, we look forward to extending our Green Corner to protect the wider environment beyond our stores.”
This initiative falls under the utility company's comprehensive demand side management program, Tarsheed, which aims to reduce 20% of Abu Dhabi's water and electricity consumption by 2030. Tarsheed's vision is to establish ADDC and AADC as trusted advisors to their customers. The aim is to help customers understand the impact of their electricity and water usage and enable them to make informed decisions regarding the efficient and sustainable use of these important resources.