Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows because nothing says confidence like sculpted brows and a radiant flush. BROWS THAT STAY, LOVE THAT SLAYS First things first—your brows frame the face, and Catrice’s Brow Sleek Laminating Wax is about to make them the main character of your Valentine’s glam. This game-changing wax gives you that sleek, feathered, laminated effect in just a few strokes—no salon appointment needed. Whether you’re going for bold, structured brows or a soft, natural lift, this formula ......read more
Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves. The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting lineup of dreamy essentials, including multi-layered shadow stacks, dewy multi-use balms, a smooch-worthy pigmented lipstick and moisturzing lip balm, a heart-infused primer, and a fluffy powder puff – because your beauty routine deserves a little extra love. And as an added surprise, each collection set includes an exclusive Hello Kitty hair clip to complete your look with an extra touch of cuteness! Give your skin a dose of love with the SHEGLAM Jelly Amor Hydrating Primer - a gel-based, ......read more
Ajmal Perfumes unveils a groundbreaking fragrance collection celebrating the artistry of globally renowned perfumers and redefining the essence of individuality and creativity in perfumery. Dubai, United Arab Emirates 8th February 2025- Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, unveils The Untold Stories, marking a transformative chapter in its 74-year legacy. This innovative collection showcases five exceptional fragrances, each crafted to embody personal narratives while appealing to a global audience. With The Untold Stories, Ajmal moves beyond tradition, embracing a contemporary ethos that highlights creativity, storytelling, and global collaboration. This is not just a collection of perfumes—it’s an exploration of emotions, memories, and individuality, told through the artistry of ......read more
A year filled with gratitude, reflection, and a forward-looking vision for the next 25 years; As many as 57 winners walk away with mega prizes including a Jetour T2 Luxury SUV luxury vehicle, iPhone 16s and a number of gifts and vouchers to make the occasion a memorable one; With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has made a strong and formidable presence in the GCC with 180 retail outlets that has attracted more than 55,000 loyal customers in the UAE Date: Dubai, UAE; February 05, 2025 Ahmed Al Maghribi Perfumes, a leading UAE-based manufacturer of oriental and western perfumes, celebrated its business excellence through a momentous occasion, its 25th Anniversary or Silver Jubilee – by sharing its success with customers with a Mega Raffle Draw that saw 57 winners walk away ......read more
New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day. 24-hour volume & lift Builds effortlessly & feels weightless Smudge-proof & transfer-proof Clump-proof & flake-proof THAT BADGAL REPUTATION 93% said lashes look fuller 93% said lashes look fluffy 93% said it gives instant lift 95% said lashes look evenly separated BADGALS LOVE GOOD-FOR-LASH INGREDIENTS Linden Bud Extract helps lashes look fuller Rice Wax helps separate & define lashes and visibly boosts long-lasting lift Provitamin B5 helps lashes feel conditioned Castor Seed Oil helps nourish lashes GET IT ......read more
Dubai, United Arab Emirates – January 2025: Layla Al Hajjaj, a visionary Saudi entrepreneur, has emerged as a leading figure in the Gulf’s entrepreneurial landscape. Transitioning from a successful career in the oil and gas sector to founding Boho Salon in the UAE, Layla’s journey is a testament to her unwavering passion for making a meaningful impact. Layla’s career began in the dynamic energy industry, where she honed her strategic thinking and problem-solving skills at a leading international oil and gas corporation. Despite her accomplishments in this challenging field, she aspired to drive change on a more personal and societal level. This ambition led her to the Special Olympics UAE, where she served as Program Director. In this role, she spearheaded initiatives that championed the inclusion of ......read more
دبي، الإمارات العربية المتحدة – يناير 2025: ليلى الحجاج، رائدة الأعمال السعودية التي بدأت مسيرتها المهنية في قطاع النفط والغاز، أصبحت اليوم واحدة من أبرز الأسماء في عالم ريادة الأعمال في الخليج. على الرغم من النجاح الذي حققته في عالم الطاقة، كان شغف ليلى الحقيقي يكمن في احداث فرق جوهري، مما دفعها إلى اتخاذ خطوة جريئة بتغيير مسار حياتها المهنية. فقد أسست صالون بوهُو في الإمارات العربية المتحدة، ونجحت في تقديم تجربة فريدة لعملائها تجمع بين الابتكار والجودة. قبل أن تتحول إلى رائدة أعمال، بدأت ليلى مسيرتها المهنية في إحدى الشركات الدولية الكبرى في قطاع النفط والغاز، حيث اكتسبت مهارات استراتيجية هامة وقدرة على التعامل مع التحديات في بيئات العمل. لكن شغفها كان دائمًا يتجه نحو إحداث تغيير حقيقي في حياة الآخرين. لذلك، قررت ليلى الانتقال إلى القطاع الحكومي، حيث تولت منصب مديرة برامج في الأولمبياد الخاص الإماراتي، المؤسسة التي ......read more
January 27th , 2025 – Get ready to strike gold – SHEGLAM is raising the bar on lash luxury with the launch of the All-In-One 24K Multi-Effect Mascara. Infused with real 24K gold and an irresistible blend of nourishing ingredients, this mascara promises an unmatched lash-enhancing experience in a bottle. Formulated with polypeptide, olive oil and orbignya oleifera seed oil, the 2-in-1 formula delivers major definition, intense volume and multi-dimensional effects for full-bodied, sky-high lashes that last – no clumps, no flaking, just pure lash perfection. The SHEGLAM All-In-One 24K Multi-Effect Mascara is packed with 10+ essential oils and 24K gold to coat your lashes in a touch of luxury while nourishing and strengthening them with every application. The formula is designed to provide a smoother application with ......read more
The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts the cosmetic industry with innovative, immersive experiences fostering a sense of community among Gen Z and Gen Alpha. Introducing Kingdom of Essentia At the heart of this experience lies the Kingdom of Essentia – a vivid, seasonal universe designed to celebrate diversity, creativity, and teamwork. Players are invited to explore visually stunning islands, each inspired by a different season, and embark on exciting missions to defeat the Evil Gray, a force representing ......read more
By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was serving flawless pores and wicked cheeks on the red carpet. See below for a full breakdown from Joanna on how-to achieve this red-carpet ready look at-home. Skin Prep: Step 1: First, Joanna Simkin prepped Cynthia's skin with The POREfessional Matte Primer to prime her base and blur her pores. Joanna focused the product on the center of Cynthia's cheeks for perfectly blurred and mattified skin. Concealer: Step 2: Next, Joanna ......read more
Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best of Catrice: Your Full-Face Essentials! Catrice HD Liquid Coverage Foundation Lightweight, full coverage with a matte, airbrushed finish. Long-lasting and oil-free—stays fresh for 24 hours. Available in 6 shades to match your skin tone! Glossin’ Glow Tinted Lip Oil Hydrating, non-sticky formula with a sheer, glossy tint. The perfect blend of lip care and color for everyday wear. It comes in 4 vibrant shades GO Big. Go Bold. Mascara Collection Go ......read more
New Year resolutions are all about making positive changes, and here’s one for your hair : why settle for one-size-fits-all care when your locks are as unique as you are? Enter Vatika Enriched Hair Oil - the ultimate solution to nourishing, reviving, and celebrating your hair’s one-of-a-kind vibe. And here’s where it gets exciting: the art of oil concoction. This trending hair care ritual lets you mix and match oil variants to maximize nourishment and address your hair’s unique needs. ✨ Listen to Your Locks – Whether your hair craves hydration, repair, or shine, Vatika’s enriched oils offer a variety of blends packed with the goodness of natural ingredients like olive, coconut, almond, blackseed, onion, and avocado. ✨ The Power of Personalization – Create your own ......read more
Superfine triple tip brow pen From the #1 brow brand worldwide comes a brand-new superfine brow pen. With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there — seriously, we checked. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day. Shake it up & flick onto clean, dry brows to build your own MIGHTY Fine moment. HOW-TO-BRÖW Shake, shake, shake! Hold the brush perpendicular to brows to get the finest lines. Flick upwards onto clean, dry brows. THE (MIGHTY) FINE PRINT Easily fills in sparse areas Rich color Brows look defined FIRST triple-tip brush pen on the market FINEST triple tip brow pen available (0.1 mm!) 3 superfine 0.1 mm lines in 1 stroke! 24-hour longwear Waterproof ......read more
(Selena Gomez’s glam squad shared their post-Globes routine with the LYMA Laser before getting her ready for the red carpet) (MUA Holly Silius is a committed LYMA Laser user and also used it on Emma D’Arcy to achieve her fresh luminous look) Sounding the red carpet klaxon for the awards season ahead, Sunday January 5 marks the 82nd Annual Golden Globes but this year, the focus isn't just on the stars. It's the ultra-skilled heroes behind the red carpet’s most iconic beauty looks, the playfully termed, ’celebrity glam squads’ who are drawing global attention. Whether it’s the meticulous makeup looks of Hung Vanngo who travels the world alongside Selena Gomez, Chris Appleton’s big-time blow dries constantly called for by the Kardashians and HRH Jennifer Lopez, or the trendsetting ......read more
Dubai, 26th December, 2024: As the holiday season rolls in, finding the perfect gift for your loved ones can be a challenge. Whether you're marking Christmas, celebrating New Year, or embracing the charm of winter gatherings, a thoughtful gift can make every moment unforgettable. This year let Ajmal Perfumes up-lift your gifting game with a curated selection of fragrances that blend timeless elegance with unique character. Be it a thoughtful present for someone special or a fancy treat for yourself, these five aromatic perfumes are bound to leave a lasting impression. Qasida Dahabia A unisex fragrance with zesty bergamot and orange, floral hints of rose and jasmine, and a warm base of musk and vanilla. Versatile for any occasion, it’s perfect for adding a touch of elegance for any celebration. Price: 236.25 ......read more
Join the celebration from 19 Dec – 2 Jan at Lifestyle at Centrepoint Store in City Centre Mirdif for exclusive promotions and exciting product launches December 19th, 2024 – Global beauty giant SHEGLAM proudly marks its first anniversary in partnership with Lifestyle at Centrepoint, celebrating a year of redefining beauty retail in the Middle East. This milestone commemorates the brand’s commitment to empowering beauty enthusiasts in the region with high-quality, innovative cosmetics while strengthening its position as a leader in the Middle East’s beauty market. Over the past year, the partnership between SHEGLAM and Lifestyle at Centrepoint has brought customers an immersive and personalized shopping experience, merging convenience with the latest beauty trends. Launched as the world’s first ......read more
essence is turning up the volume this season with a daring addition to its beloved mascara lineup: I LOVE EXTREME BLUE crazy volume mascara, the ultimate game-changer for your lashes. With its electrifying blue shade and volumizing formula, this mascara is here to light up your eyes like never before. Designed to bring the drama and make your lashes pop, the I LOVE EXTREME BLUE crazy volume mascara is the perfect way to add a touch of excitement to your makeup routine. The striking blue hue is perfect for anyone ready to experiment, stand out, and embrace their unique style. The long-lasting formula glides on smoothly, adding intense color and gravity-defying volume that stays put. It’s more than mascara—it’s an invitation to be fearless, playful, and unapologetically yourself. Whether you're creating a bold ......read more
Catrice is turning up the glam with their newest obsession: the Melt & Shine Juicy Lip Balms. Say hello to lips that are glossy, juicy & seriously on point. These beauties melt onto your lips like butter, delivering a dreamy, radiant shine while keeping them hydrated and oh-so-soft. Made for trendsetters on the go, the Melt & Shine Juicy Lip Balms come in sleek, pocket-perfect packaging that’s as chic as it is practical – because who doesn’t love beauty that fits in their clutch? The real showstopper? Five ultra-cool shades with names that are pure vibe goals: 020 Beach Blossom – soft, floral pink for that effortless glow 030 Sea-Cret – sheer magic with an ocean-inspired tint 040 Everyday is Sun-Day – a peachy tone that screams weekend feels 050 Resting Beach Face – ......read more
December 16th, 2024 – Following the wand-wavingly wonderful success of the original Harry Potter x SHEGLAM collab, SHEGLAM simply couldn’t resist conjuring up some more magic! The new Harry Potter 2.0 Collection is finally here, ready to enchant beauty lovers and wizarding fans alike. Packed with entrancing essentials, this collection is set to work its magic on your beauty routine and transport you straight into the Wizarding World of Hogwarts. Prepare to dive into a cauldron of enchantment with products that are as iconic as the magical artifacts they’re inspired by. Unleash your creativity with eyeshadows as wild as the Monster Book of Monsters, light up your look with glitter liners that shine brighter than the Goblet of Fire, and add a touch of sweetness with a blush inspired by Harry’s legendary ......read more
As the holiday season approaches, our calendars fill up with festive events and family gatherings, all of which call for stunning makeup looks. However, with all the glamorous makeup, it's essential to keep your skin healthy and flawless. Benefit Cosmetics has the perfect products to help you prep your skin and ensure it's ready for any holiday look. Here's our guide to prepping your skin using only Benefit Cosmetics products. 1. Cleanse Your Skin: The first step to achieving perfect skin is to ensure it's thoroughly cleansed. Start with a double cleanse using The POREfessional Good Cleanup foaming cleanser followed by The POREfessional Get Unblocked makeup-removing cleaning oil. This combination ensures your skin is free from impurities and makeup residue, leaving it clean and refreshed. 2. Clear Your ......read more
Our #1 foundation has undergone an upgrade to wear more comfortably and naturally. New SENSAI TOTAL FINISH offers the radiance of silky moisture and the precision of a powder in a single stroke. This expert blend of specially treated powders allows a smooth, non-powdery application with just enough coverage to let your natural beauty show through. Silky-soft and lightweight, the formula lets the skin breathe and offers a sensation of hydrated comfort. With one simple sweep, TOTAL FINISH becomes one with the skin. Fresh and seamless with a natural healthy glow. SILK SKIN is your skin, effortlessly enhanced. Our commitment to sustainability . The refill container is made from recycled PET. . The outer carton is made of FSC®-certified material Creamy Fusion Formula An exquisite ......read more
Next-Gen Face Lasers, Borderline Jawline Obsession and the Good Kind of Stress. Meet the Wellness Trends We’ll Be Zeroing In On In 2025- Wellness has undergone a seismic shift, leaving behind fads and pseudoscience for trends rooted in medical breakthroughs, advanced technology, and robust research. The 2025 beauty and wellness landscape is precise, measurable, and results-driven—ushering in a year of meticulous, science-backed self-care. REACHING NATURAL RESULTS WITH DEVICE-BASED TREATMENTS Over the past decade, non-invasive "tweakments" have disrupted the cosmetic surgery market, offering subtle, preventive enhancements over major reactive procedures. While injectables, muscle relaxants, and fillers remain common due to their regular upkeep, energy-based solutions like laser therapy and at-home ......read more
November 4th,2024 – A new shimmering marvel has dropped on the scene. The SHEGLAM Crystal Jelly Glaze Stick is made to deliver a dazzling, wet-look finish with just one effortless swipe, perfect for makeup lovers who want to captivate with a touch of magical shimmer. Now available in six jaw-dropping shades – Aura Blitz, Fuchsia Fun, Golden Girl, Lilac Luster, Rosy Gem, and Starlit Silver – SHEGLAM’s latest brainchild looks like a multi-use glitter stick, but it’s your ticket to galaxy-level glam! The next-gen solid-yet-jelly formula combines the lightness of water with the radiance of glazing pearls, creating a crushed gemstone effect that bounces ethereal light. Think high shine, lightweight sparkle, and a refreshingly cool texture that feels as amazing as it looks. But the SHEGLAM Crystal Jelly ......read more
Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that redefines how luxury fragrances are experienced in the digital age, becoming the first in the region to bring oriental fragrances to the metaverse. At the Theatre of Digital Art (TODA) in Dubai, Rasasi gave attendees the opportunity to witness a bold reinterpretation of oud, blending the brand’s heritage of refined perfumery with cutting-edge digital innovation. Through this immersive platform, Rasasi has created a multisensory experience that ......read more
Get ready to meet your skin’s new soulmate! Catrice is thrilled to introduce the Invisible Cover Foundation, a revolutionary formula designed to feel as natural as your own skin. Available in 5 shades, this new launch is all about one thing—giving you the freedom to embrace your comfort zone and wear it beautifully. We’re here to say that staying in your comfort zone doesn’t mean holding back. When it comes to skin, we believe in leaning into what makes you feel your best, not masking it. With a barely-there texture and effortlessly blendable formula, the Invisible Cover Foundation is crafted for those who want their skin to breathe, glow, and be unapologetically real. The Invisible Cover Foundation provides 16 hours of comfortable wear and hydrating benefits, offering medium buildable coverage and a natural ......read more
Get ready to find your juicy with the all-new JUICY BOMB glossy butter balm, the latest addition to essence’s iconic JUICY BOMB collection. This new lip essential is a perfect blend of playful colours, irresistible flavours, and ultimate hydration, designed to take your lip care and style to the next level. The JUICY BOMB glossy butter balm offers a soft, smooth, and melting texture that delivers a luscious, glossy finish to your lips. Whether you’re in the mood for bold and vibrant or soft and sweet, there’s a shade and flavor to suit every vibe. Available in three fun and flavourful shades – Time To Pitaya (Pitaya A.K.A. Dragonfruit), One In A Melon (Watermelon), and So Berry Cute (Blueberry) – each shade bringing its own burst of personality and charm. Designed for ......read more
The legendary Swiss longevity clinic, Clinique La Prairie has introduced the brand new ‘Life Matrix Haute Rejuvenation Cream’ from the prestigious Swiss skincare house, La Prairie, into its two acclaimed longevity programs: Revitalisation and Revitalisation Premium. This exclusive addition reflects Clinique La Prairie’s commitment to continuously integrating cutting-edge science , into all its unique method’s pillars, including skin health as part of its well-being pillar. How is skin’s health and wellbeing a key to CLP Longevity Method? Clinique La Prairie leverages decades of expertise in the science of aging to address the intricate processes that influence each tissue and organ in the body. While aging affects cell types differently, common underlying mechanisms unite these changes. In ......read more
Muscat, Oman – 25th November 2024 – Ajmal Perfumes, a world-renowned luxury fragrance house boasting a rich heritage that spans over seven decades, proudly announces the opening of its exclusive boutique at Muscat Duty Free. This expansion continues Ajmal Perfumes' legacy of offering luxurious and convenient fragrance experiences to travelers worldwide. Ajmal Perfumes has fortified its position in the travel retail sector, boasting over 66 duty-free international locations. These include prominent destinations such as London, Kuwait, Bahrain, Cairo, Lagos, Cyprus, Casablanca, Bucharest, Hamburg, Frankfurt, Munich, and Vienna. In the UAE, Ajmal maintains a significant presence in Dubai, Abu Dhabi, and Sharjah. The latest addition at Muscat Duty Free is strategically positioned to cater to the 12.6 million passengers who ......read more
We’re open for beauty all season long. Grab a cart and head to aisle fine, because it’s time to stock up on limited-edition, ultra-collectible sets for brows, pores, lashes, cheeks and more. Packed full of our bestsellers and all priced at holiday-special deals, they’re bound to fly off the shelves. Fresh beauty. Premium quality. Gorgeous, guaranteed. And only at the Benemart. The Gorgeous Grocer – 24 Days Advent Calendar 24 Beauty Gifts Full, Mini, and Fun Sizes This basket of Benefit bestsellers and must-haves is your one-stop shop for stocking up all things beauty. Holiday specials? Check. 24 days of surprises perfect for gifting (or keeping for yourself)? Double check! Available in all Benefit boutiques & Sephora website ...read more
United Arab Emirates October 23rd – Lucibel.le, specializing in LED technology for cosmetics and beauty, will unveil its latest innovation at the Beautyworld Middle East trade show, taking place from October 28 to 30, 2024. The French brand will exhibit at the Dubai World Trade Center, at the French Pavilion, Hall 2, Stand G24. A disruptive technology for skincare professionals... This year, continuing to leverage cutting-edge technology, Lucibel.le is launching its brand-new Cell Regen technology. It combines two wavelengths, red and yellow/green, emitted at an intensity precisely calibrated for skin cells. This unique combination has achieved unprecedented, clinically proven results on skin tone uniformity, skin microbiome, and skin elasticity, particularly on darker skin tones. Currently available at the Bulgari Spa and ......read more
November 18th , 2024 – SHEGLAM has gone all out with the Harley Quinn x SHEGLAM Collection, channeling Harley’s iconic combo of chaos and charm into a collection that’s anything but ordinary. Packed with rebellious colors, quirky surprises, and enough attitude to take on Gotham, this collection is here to let you own your wild side. The Journey to Love Mallet Blush Stick is the blush that thinks outside the box. Inspired by Harley’s signature mallet, it comes in three shades – Pummel, Bang Bang, and Big Swing –all with a glassy, dewy finish. There’s even a twist: Bang Bang reacts with your skin’s pH to create a color that’s uniquely yours. Designed for the boldest of the bold, this mallet blush lets you add a little Harley edge to your ......read more
Dubai, UAE – November 2024: Zieda Aesthetic Clinic, a premier provider of cutting-edge aesthetic and wellness treatments located in Jumeirah, is proud to announce its latest initiative aimed at breaking the stigma surrounding men's aesthetic procedures. This campaign highlights Zieda’s commitment to promoting inclusivity and redefining the narrative around self-care for men in the region. In the past, conversations about cosmetic enhancements have been centred around women. However, there has been a shift in the beauty industry, with more men showing interest in aesthetic treatments. Zieda Aesthetic Clinic recognizes this growing demand and has expanded its range of services designed specifically for men. This has attracted more male clients looking to boost their confidence and maintain their appearance. “At ......read more
Discover LYMA’s world-class anti-ageing innovations, which include the celebrity-favourite, LYMA Laser, highly-active LYMA Skincare and powerful, high-grade nutraceutical the LYMA Supplement. LYMA Power System 30% off Laser Starter Kit + Skincare Starter Kit + Supplement Starter Kit was £2,558.35, NOW £1,790.85, save £767 LYMA Skin System 30% off Laser Starter Kit + Oxygen Mist & Glide + Skincare Starter Kit was £2,369, NOW £1,658.30 save £710 LYMA Skincare Starter kit 20% off was £495, NOW £396 save £99 LYMA Laser Starter kit 20% off was £1,999, NOW £1.599.20 save £399 LYMA Supplement Starter kit 20% off was £199, NOW £159.20 save £39 ...read more
November 7th 2024 – This holiday season, SHEGLAM invites you to unwrap the glow with their first-ever SHEGLAM Festive Glow Gift Sets, a limited-edition launch that’s here to add sparkle to every celebration. Curated to light up your holiday look, these sets are perfect for adding that special touch of glamour and joy to your gatherings, from cozy nights in to festive parties with family and friends. In each gift set, you will unpack SHEGLAM’s best-selling Liquid Blush and Highlighter duo, made to enhance your natural radiance. Choose between two exclusive combos: the cult-favorite Love Cake paired with Vanilla Frost for a warm, classic glow, or the all-new Rose Ritual and Glass Heart pairing that brings a fresh, luminous twist to your look. The sets offer the ideal combo of silky, blendable formulas that melt into ......read more
Ah, autumn – the season of crunchy leaves, cozy sweaters, and pumpkin-spiced everything. At least, that's the fantasy. Here in the Middle East, we're still sweating under the sun while pretending it's a brisk fall day with our "hot" lattes (and I do mean hot – it's 35°C, and we're in boots). But hey, who says we can't channel autumn vibes through our beauty routines, even if actual sweater weather is a distant dream? This is where Benefit Cosmetics comes to the rescue, helping us fake those moody autumn looks without melting in the heat. Grab your iced pumpkin spice (because let's be real) and let's talk products that will have you looking fall fabulous, no matter the desert temps. Brows That Stay – And Slay Nothing screams "autumn chic" like bold brows, ......read more
This October, level up your glow game with essence! From color-shifting lipsticks to glossy eyes, these are the must-haves to get that perfect glow-up—whether you’re looking to steal the spotlight or keep it effortlessly chic this season. 1. META GLOW COLOUR CHANGING LIPSTICK A lipstick that’s a total trick and treat! This pH-reacting formula creates a unique shade of soft pink that enhances your natural lip color. The bullet design of this lipstick with its sheer finish and confetti-like look, it’s as fun as it is functional. It’s literally your lips but so much more cuter. 2. META GLOW MULTI-REFLECTIVE LIPGLOSS What shimmers like the stars on a dark night? This non-sticky multi-reflective gloss brings sensational sparkle and a 3D-like shine that’ll have ......read more
Introducing the ultimate game-changer for bold, dramatic lashes: Go Big. Go Bold. 24H Extreme False Lash Effect Mascara. With this mascara, bold beauty is no longer just a statement – it’s a lifestyle. Perfect for those who want to take their lash game to the next level, this revolutionary formula delivers intense volume, length, and curl that lasts an incredible 24 hours. Say goodbye to smudging, clumping, and reapplying. The Go Big. Go Bold. 24H Extreme False Lash Effect Mascara boasts a high-performance brush that ensures every lash is coated, giving you an extreme false-lash effect without the fuss of falsies. Whether you’re headed for a full day of meetings or dancing the night away, this mascara’s long-lasting formula helps your lashes stay bold, lifted, and flawless. Designed for the daring, ......read more
The sun is a cherished part of life in the Middle East, offering warmth, vitality, and that beautiful glow we all love. However, as much as we adore basking in its rays, our skin needs extra care and attention, especially after prolonged exposure. Enter Benefit Cosmetics' Pore Care Collection—your skin's new best friend for post-sun recovery. Why Post-Sun Care is Crucial Sun exposure, while giving you that sun-kissed look, can also lead to dehydration, increased oil production, and enlarged pores. The harsh UV rays break down collagen, leading to premature aging, uneven skin tone, and, in the worst cases, sunburn. That's why it's essential to pamper your skin with the right products to restore its balance, minimize damage, and keep it looking youthful and fresh. The Pore Care Collection: Your Go-To for ......read more
Experience the wonder of Christmas with Lush As the festive season draws near, Lush’s 2024 Holiday range hopes to make soaps and dreams come true, offering all one could ‘wash’ for this Christmas, including great smelling gifts for everyone on your list! Now available in Lush shops and online. With spellbinding fragrances, colours and characters evoking the joy of the Christmas season, customers can explore Lush’s whimsical range and discover returning favourites, new arrivals and innovations from the experts in bathing. Lush really does make Christmas, with all products handmade and manufactured in Dorset UK. Last year, Lush produced and sold over 32 million products in the UK&I. From designing products using ethically sourced ingredients to ensuring any packaging can be treasured and reused or ......read more
Dubai, United Arab Emirates, October 2024: RIOBELO, the sustainable Brazilian hair care brand, is thrilled to announce its participation at Beautyworld Middle East 2024, the region’s largest trade fair for beauty, hair, and wellness. From October 28th-30th, RIOBELO will present its innovative range of hair care products, designed to bring Brazil’s top secrets for achieving luscious, frizz-free hair to the global stage. RIOBELO’s signature 20-minute-only treatments are set to transform the hair care industry with fast, high-quality results - providing maximum hydration and shine without causing damage. Key products include the Real Brazilian Smoothing Mask for normal and curly hair, featuring Maracuja extract to deliver smooth, shiny results in minimal time, and the Smoothing Thermal Protection Spray, offering ......read more
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