Sharaf DG was an entire new concept in electronics’ retailing in the UAE that was launched in Ibn Battuta shopping mall in April 2005. Sharaf DG has been founded on three fundamental pillars- Widest range, best value and trusted service. It offers the customer a wide assortment of products in IT, Photography, Gaming and consumer electronics. The highly trained customer service staff is what differentiates Sharaf DG from the competition.