Dubai, UAE, June 15, 2016:   In keeping with the benevolent spirit of Ramadan, Virgin Megastore has initiated Pay it Forward, a new project, in collaboration with Fetchr, to support the Dubai Foundation for Women & Children, which provides protection and support services to victims of domestic violence, child abuse and human trafficking.

Pay it Forward aims to bring much needed essential supplies to those most in need.  The initiative also encourages and facilitates people all over the UAE to make donations in the easiest way possible – straight from their own front door, whenever they order from the Virgin Megastore online store. Donations can also be made across all Virgin Megastores in the UAE.

“Our purpose as a brand is built around doing business for good and our ongoing recognition of the responsibility we have towards the communities in which we both work and live. For the Pay it Forward campaign, it’s been very moving to see the level of support and involvement we have received from both our customers and Fetchr.  We are humbled by the work done by the Dubai Foundation for Women and Children, and we hope that Pay it Forward will raise awareness for DWFC’s cause that goes far beyond this campaign and Ramadan,” says Nisreen Shocair, President of Virgin Megastore.

How does it work? With a delivery of any item purchased through virginmegastore.ae, each delivery box includes an instruction manual on how to repurpose the same box to make donations. Once customers have re-packed the box with donations, they can use the pickup services through the Fetchr app or just drop off the repackaged boxes at any Virgin Megastore branch in the UAE.

'Fetchr is proud to partner up with Virgin Megastore for a truly worthy cause during the holy month of Ramadan. The initiative shares the true meaning and values of this peaceful month, which is all about sharing and giving back,” says Joy Ajlouny, co-founder of Fetchr.

All donations go to the Dubai foundation for Women & Children. The initiative is based on the principle of 'paying a good deed forward' and to inspire people to help make a difference or a positive change in someone else's life.

“We are very pleased to cooperate with Virgin Megastore to support the victims of violence of women and children. We believe that such a step from a popular name like Virgin Megastore will have a positive impact on this cause in UAE and will encourage more entities to engage more in social work”, says Jawaher el Dossari, Funding Director at the Dubai Foundation for Women and Children. 

Details of how it works:

1.    Order online on virginmegastore.ae
Once you have received your package and done unpacking and enjoying your cool new items, hold on to your box. 

2.    Pack pre-loved items
Most of us have pre-loved clothing and other items that we no longer need. If you do, pack those items in the box and seal it. All items must be new or in perfect condition

Items we are looking for: 

• Baby/toddler/children clothing & toys
• Feeding and safety accessories 
• Women’s clothing and accessories
• Electronics

Items to avoid: 

• Fragile/breakable items
• Liquids/foods/medicines
• Overweight items (max 10 kg)

3.    Send your box with Fetchr
Download the Fetchr app from the App Store or Google Play, request for a delivery and use the promo code PAYITFORWARD to obtain a free delivery. Or just drop off the repackaged boxes at any Virgin Megastore in the UAE.