Dubai, United Arab Emirates, May 29, 2016: Welcoming the holy month of Ramadan, Jewel Corner will reward its valued customers a mall or hypermarket gift voucher of Dhs100 in value on the purchase of diamond jewellery worth Dhs 999 and above. The offer willbefeatured across all its stores in the United Arab Emirates and other GCC marketsduring the holy month. In addition to the prominence of diamond, the collection also exhibits intricate designs in gold. 

Ramadan, an auspicious period, presents immense retail opportunity as families frequent malls, supermarkets, and hypermarkets to purchase the necessities for the month. Abhijit Achwal, General Manager of Soft Touch Jewellers LLC, explains that enhancing the value of purchase is the cornerstone of Jewel Corner’s philosophy, especially during the holy month: “We recognize the importance of Ramadan for the religious and social fabric of UAE and the region. The mall and hypermarket gift vouchersare aimed atbringing greater value to the shopping experience of our customers, and allowing them to expand their shopping cart for the month after choosing from our wide range of diamond collections.”

While shorter working hours, higher footfall at shopping complexes, and high consumer demand are the retail hallmarks of Ramadan, this is also supplemented by shopping for Eid-al-Fitr, a ceremonious celebration that marks the end of the holy month. According to a report based on credit and debit card transactions, overall spending in the UAE during Ramadan in 2015 - compared to 2014 - jumped 14%. The increase was supported by spending in supermarkets (12%) and fashion items (12%) amongst others.

“Since Jewel Corner provides affordable jewellery options, we are confident that our exquisite jewellery and variety will be the preferred choice for customers looking to surprise their loved ones with a gift for Eid. We are also anticipating high footfalls at our stores and have taken the appropriate measures to ensure consistency in our services.”